WACO, Texas –-- Ariat International, Inc., and the National Collegiate Equestrian Association (NCEA) announced they have signed a one-year merchandising partnership that will make Ariat® the Official Breech of the NCEA beginning with the 2013-14 season.
As the Official Breech of the NCEA, Ariat will be providing equestrian breeches and denim jeans to the NCEA’s riders on an exclusive basis. The agreement makes an official long-standing partnership between NCEA’s equestrian programs and Ariat as an apparel provider.
“We are delighted to partner with Ariat, a leader in equestrian footwear and apparel,” said Meghan Cunningham, President of the NCEA and head equestrian coach at the University of Tennessee-Martin. “We look forward to continuing our relationship with Ariat so that both entities can further excel within equestrian sports.”
“Ariat is thrilled to be named the Official Breech of the NCEA,” said Ricky Werner, Regional Sales Manager at Ariat. “We are proud to affiliate ourselves with this tremendous organization, the member institutions and the outstanding student-athletes that compete at the Division I and II levels.”
About the National Collegiate Equestrian Association
The National Collegiate Equestrian Association exists to amateur equestrian student-athletes the opportunity to compete in a national championship, to assist in the development of amateur equestrian student-athletes through collegiate-level equestrian competition and to promote the advancement of equestrian from emerging to championship status with the NCAA. For complete information regarding the NCEA, log on to www.collegiateequestrian.com.
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and accessories. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat® pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat® products are sold in a network of retail outlets throughout the world. For more information about Ariat® products or for the Ariat® retailer nearest you, contact Ariat® at 800.899.8141 or visit www.ariat.com.