The Aspire Group Teams Up with New Mexico State University Aggies to Build Fan Relationship Management Center
New Mexico State University (NMSU) and The Aspire Group have reached an agreement to build a Fan Relationship Management Center (FRMC) on campus in Las Cruces, New Mexico. The Aspire Group will assist in developing a ticket sales and service campaign set to launch in mid July. The FRMC will consist of one manager and three full-time sales consultants proactively selling a full menu of tickets to the Aggie fan base.
“We are thrilled to announce our partnership with The Aspire Group. Crucial to our success as an athletic department is the ability to provide great customer service and an enjoyable game day experience. Both will be greatly enhanced with The Aspire Group as our partner” stated Steve Macy, Associate Athletic Director, New Mexico State University.
The focus of the NMSU FRMC will be connecting and communicating with the fans through The Aspire Group’s world-class sales and customer service techniques to build a strong foundation of life-long fans. The FRMC sales staff will lead efforts to maximize revenue and attendance frequency for New Mexico State Athletics.
“New Mexico State has a great culture behind their athletic department and it’s not hard to see the amount of potential the Aggie’s have for success. The Aspire Group is anxious to launch the FRMC and begin making calls to build relationships and enhance the overall experience for NMSU fans,” stated Bill Fagan, General Manager- Fan Relationship Management.
The Aspire Group is no stranger to the Western Athletic Conference (WAC). Before Louisiana Tech’s most recent transition to Conference USA, they were the first school in the WAC to implement the Fan Relationship Management Center back in 2011. The Aspire Group also has FRMC’s across conferences such as the Big Ten, ACC, and the Big East, including a FRMC for the NCAA Conference Championships.
About New Mexico State University
A comprehensive land-grant
institution of higher learning, New Mexico State University is dedicated to
teaching, research, and service at the undergraduate and graduate levels. NMSU
is a NASA Space Grant College, a Hispanic-serving institution and provides
learning opportunities to a diverse population.
NMSU serves students and community members at five campuses, a satellite
learning center in Albuquerque, cooperative extension offices located in each
of New Mexico's 33 counties, 13 research and science centers and through
For more information, visit www.nmsu.edu
For more information about NM State athletics, visit www.NMStateSports.com
About The Aspire Group
The Aspire Group Sports Marketing, founded by Dr.
Bernie Mullin, is a global sports and entertainment firm that partners with its
clients to maximize revenue, people and organizational performance. Aspire
provides on-going strategic and implementation support in executing and maintaining
highly innovative sales, marketing, management, and operational systems and
programs. This is best embodied in the Fan Relationship Management Center, the
fastest growing arm of the company, operating in the United States, Canada and
the United Kingdom.